GLOBAL HOSPITALITY CARE was established in Croatia with the aim of raising awareness of the human power and importance on both ends of the hospitality industry, as well as the importance of its impact on the development of economy. Its core business is human resources development training designed for staff working in the service sector. Its goal is to improve the service and create a new approach and image of a business entity they represent. Hospitality approach provides a sense of care, welcome, hospitality and dedication to the user from the beginning to the end of the service provision process.
Global Hospitality Care training programmes for the services staff place users, their needs and the fundamental human value at the centre, while guiding the process of communication or service provision towards the users’ complete satisfaction with both the personal and material aspects of the service. In this way, you achieve loyalty, trust and attachment of users to your service facility, airline or store. All this is a prerequisite for creating a solid foundation for success in meeting the needs of users in the field of service, customer complaints and communication.
Global Hospitality Care programmes are designed for service industries that work in a direct contact or telephone contact with other people, mainly hotels, resorts, restaurants, airlines, chain stores and telecommunications companies.
Human resource training programmes based on hospitality ethics are a positive change in the market, as well as a precondition for progress and a tool for creating a new image of a business entity.GHC is an approach that sets new standards in business and society, and with its contribution it continuously creates a synergistic effect of positive energy that spreads and yields excellent results. As such, it makes the company which employs this approach stand out as a driver of positive changes in the marketplace, as one that contributes to the protection of human rights and raising awareness of the human value. Just by knowing that such an approach exists, the users take a different view of the service, while companies which join the GHC system build a new image, and, therefore, a make a significant shift to their business operation.
GHC has set standards in the market by categorizing a facility or a service with a quality label that is recognizable to the user.
Business entities that train their employees according to GHC postulates will gain a Global Hospitality Care (GHC) quality label, that will indicate hospitality approach to the user. The Global Hospitality Care (GHC) quality label which is displayed on the website of the facility's destination and at the entrance to the facility informs the user about the type of service provided in the facility, which helps the user make an informed decision about the service.
The philosophy behind the programme is based on the fact that customer care is the foundation of a business entity’s success. Since the GHC programme focuses on the improvement of the service process, which is based on the fact that there is no service without the user, the user is the one in which you should invest, particularly regarding the personal aspect of the service.
WE FOCUS ON THE CHANGES AND TRENDS FOR MARKET DEVELOPMENT BY DEVELOPING HUMAN RESOURCES
TRAINING CONCEPT BASED ON HOSPITALITY ETHICS INCLUDES THE FOLLOWING:
The Global Hospitality Care quality label visible at points of sale and service locations reflects values that are also recognized in the approach of employees trained in hospitality ethics. It symbolizes the great soul that lets the users know that they are important, raises the quality of service, initiates a positive change in the market, but also contributes to raising the general awareness of the importance of people. Thus, it provides the business entity with the role of a motivator which encourages the environment to make a positive change, but also creates a change in its perception in the end user.
The GHC positions the representative of the country that employs it as the originator of a new approach to the user, and highlights it within the continent on which it operates as a member that initiates positive changes necessary for progress and development.
The GHC has a world full of togetherness, acceptance and humanity in mind. For this reason, it contributes where it has the knowledge and power to do so. It takes an approach that evokes positive emotions in a large number of people. By educating and training, it contributes to raising awareness, togetherness and absolute acceptance of people and their needs with a great deal of kindness and respect. The GHC raises in the service employees the level of self-worth and the awareness of the user’s value. It allows each service employee to maintain their own stability while providing a service based on hospitality ethics. We are motivated by the fact that we contribute to a change in the world, one that contributes to the well-being of people, their growth and self-awareness which they will pass on to the world around them. This sets off a chain reaction that makes the world a good and comfortable place.
Our goal is to instil a sense of self-worth in as many people on the planet Earth as possible.
Humanity and the return to the original human nature – kindness and unconditional mutual acceptance – lie at the core of the GHC. In a simple and humane way acceptable to all, the GHC enables the change of the image of companies that employ it, i.e. companies that join the GHC system and which train their employees in the GHC-based approach to the user.
The GHC raises the quality of service and thus raises revenues. People are the source of all success, and through the GHC concept the contribution that a person makes and receives is triple, and is easily and simply multiplied. In other words, by working on human values we achieve better business results and create a better company image.